Did you know…
The definition of Pinkwasher:
A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.
Breast Cancer Action, coined the term pinkwashing and created a Think Before You Pink® campaign.
Donna Pinto shares more research and insights about Pink-tober:
Less Pink – More GREEN: An Intelligent and Urgent Makeover for “Breast Cancer Awareness Month”
About Donna Pinto
After being diagnosed with DCIS in 2010, Donna transformed her personal journey into a mission of advocacy and education. She became an investigative journalist and patient advocate, later earning certification as a nutritionist. As a nonprofit founder, author, speaker, blogger, and podcaster, Donna has dedicated over 15 years to empowering women with knowledge and support. Through her website, DCIS 411, she shares insights on DCIS overdiagnosis and overtreatment, safer breast imaging alternatives, and holistic strategies for achieving optimal health—impacting thousands of women worldwide.
DCIS 411 