31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 7 — “Peach Ribbons Not Pink”

Did you know

The original “Breast Cancer Awareness Ribbon” (B.C.A.R.) was peach.

It was created by a woman named Charlotte Haley as a grassroots call to action for prevention and greater accountability.

But…Charlotte’s peach ribbon got hijacked. The story is featured in the 2 minute trailer of the documentary Pink Ribbons, Inc.

“If people actually knew what was happening, they would be really pissed off.” – Barbara Brenner, former Breast Cancer Action Executive Director

Read more about Charlotte Haley’s intent of the peach ribbon:

In Memoriam: Charlotte Haley, Creator of the First (Peach) Breast Cancer Ribbon

The History of the Pink Ribbon

About Donna Pinto

I was born and raised in New Jersey and moved to the San Fernando Valley of Los Angeles when I was 12. I graduated with a BA in Journalism/Advertising from San Diego State University. After a short stint in magazine ad sales in LA, I was offered my dream job working for Club Med. I spent two years working at resorts in Mexico, The Bahamas, The Dominican Republic and Colorado. My husband Glenn & I met while working at Club Med in Ixtapa, Mexico. We returned to "real life/jobs" for three years before we embarked on a two year honeymoon around the world. Together we wrote a book called "When The Travel Bug Bites: Creative Ways to Earn, Save and Stay Abroad." I am also the author of "Cheatnotes on Life: Lessons From The Classroom of Life," a quote book for new graduates. Becoming a mom changed my life and I was fortunate to work part-time from home with many amazing nonprofits. In 2010, a DCIS diagnosis inspired me to an investigation that culminated in creating DCIS 411 and Give Wellness.
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