Did you know…
The original “Breast Cancer Awareness Ribbon” (B.C.A.R.) was peach.
It was created by a woman named Charlotte Haley as a grassroots call to action for prevention and greater accountability.
But…Charlotte’s peach ribbon got hijacked. The story is featured in the 2 minute trailer of the documentary Pink Ribbons, Inc.
“If people actually knew what was happening, they would be really pissed off.” – Barbara Brenner, former Breast Cancer Action Executive Director
Read more about Charlotte Haley’s intent of the peach ribbon: