31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 7 — “Peach Ribbons Not Pink”

Did you know

The original “Breast Cancer Awareness Ribbon” (B.C.A.R.) was peach.

It was created by a woman named Charlotte Haley as a grassroots call to action for prevention and greater accountability.

But…Charlotte’s peach ribbon got hijacked. The story is featured in the 2 minute trailer of the documentary Pink Ribbons, Inc.

“If people actually knew what was happening, they would be really pissed off.” – Barbara Brenner, former Breast Cancer Action Executive Director

Read more about Charlotte Haley’s intent of the peach ribbon:

In Memoriam: Charlotte Haley, Creator of the First (Peach) Breast Cancer Ribbon

The History of the Pink Ribbon

About Donna Pinto

I am originally from New Jersey and moved to Los Angeles with my family at age 12. After graduating from San Diego State University with a BA in Journalism, I had a short-stint in magazine advertising sales before landing my "dream job" with Club Med. For two years I worked at resorts in Mexico, The Bahamas, The Dominican Republic and Colorado. My husband Glenn & I met in Ixtapa, Mexico and we embarked on a two year honeymoon around the world. This was also a research project for a book we wrote called "When The Travel Bug Bites: Creative Ways to Earn, Save and Stay Abroad." I am also the author of a quote book for new graduates -- "Cheatnotes on Life: Lessons From The Classroom of Life." In 1997, we settled in San Diego and I was blessed to work part-time from home for non-profit organizations while raising our two boys. In 2010, a DCIS diagnosis changed my life. DCIS 411 is the culmination of my on-going journey and discoveries.
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