Did you know…
The definition of Pinkwasher:
A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.
Breast Cancer Action, coined the term pinkwashing and created a Think Before You Pink® campaign.
Donna Pinto shares more research and insights about Pink-tober:
Less Pink – More GREEN: An Intelligent and Urgent Makeover for “Breast Cancer Awareness Month”
