31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 6 — Pinkwashing 101

Did you know…

The definition of Pinkwasher:

A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

Breast Cancer Action, coined the term pinkwashing and created a Think Before You Pink® campaign. 

Donna Pinto shares more research and insights about Pink-tober:

Less Pink – More GREEN: An Intelligent and Urgent Makeover for “Breast Cancer Awareness Month”

The Facade of Breast Cancer Awareness, Susan G. Komen, and the Pink Ribbon

Radio Interview with Donna Pinto, “Freedom For All” radio show with Jim and Jennifer Ellis 

About Donna Pinto

I am originally from New Jersey and moved to Los Angeles with my family at age 12. After graduating from San Diego State University with a BA in Journalism, I had a short-stint in magazine advertising sales before landing my "dream job" with Club Med. For two years I worked at resorts in Mexico, The Bahamas, The Dominican Republic and Colorado. My husband Glenn & I met in Ixtapa, Mexico and we embarked on a two year honeymoon around the world. This was also a research project for a book we wrote called "When The Travel Bug Bites: Creative Ways to Earn, Save and Stay Abroad." I am also the author of a quote book for new graduates -- "Cheatnotes on Life: Lessons From The Classroom of Life." In 1997, we settled in San Diego and I was blessed to work part-time from home for non-profit organizations while raising our two boys. In 2010, a DCIS diagnosis changed my life. DCIS 411 is the culmination of my on-going journey and discoveries.
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