31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 6 — Pinkwashing 101

Did you know…

The definition of Pinkwasher:

A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

Breast Cancer Action, coined the term pinkwashing and created a Think Before You Pink® campaign. 

Donna Pinto shares more research and insights about Pink-tober:

Less Pink – More GREEN: An Intelligent and Urgent Makeover for “Breast Cancer Awareness Month”

The Facade of Breast Cancer Awareness, Susan G. Komen, and the Pink Ribbon

Radio Interview with Donna Pinto, “Freedom For All” radio show with Jim and Jennifer Ellis 

About Donna Pinto

I was born and raised in New Jersey and moved to the San Fernando Valley of Los Angeles when I was 12. I graduated with a BA in Journalism/Advertising from San Diego State University. After a short stint in magazine ad sales in LA, I was offered my dream job working for Club Med. I spent two years working at resorts in Mexico, The Bahamas, The Dominican Republic and Colorado. My husband Glenn & I met while working at Club Med in Ixtapa, Mexico. We returned to "real life/jobs" for three years before we embarked on a two year honeymoon around the world. Together we wrote a book called "When The Travel Bug Bites: Creative Ways to Earn, Save and Stay Abroad." I am also the author of "Cheatnotes on Life: Lessons From The Classroom of Life," a quote book for new graduates. Becoming a mom changed my life and I was fortunate to work part-time from home with many amazing nonprofits. In 2010, a DCIS diagnosis inspired me to an investigation that culminated in creating DCIS 411 and Give Wellness.
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