31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 21 — Biased Guidelines & Marketing

Did you know… Professional radiology and surgeon “societies” make up their own guidelines for breast cancer screening while dismissing and discrediting the US Preventative Services Task Force Guidelines.

Persuasive marketing campaigns reinforce these “society-created” guidelines. This include websites, videos, brochures, sound bites, blurbs, TV news appearances, and social media graphics and hashtags. Charitable organizations and major medical centers join this marketing bandwagon because the materials come from “professional societies” with credibility.

So what’s the problem?

Women can not possibly make an informed decision when they are bombarded with slick marketing campaigns from groups with “specialty bias.”

In Professional Societies Should Abstain From Authorship of Guidelines and Disease Definition Statements: “Hundreds and thousands of designated guideline coauthors share in the society-wide power game across a large portfolio of guidelines and statements that improve, fine tune, or manipulate disease definition and management. Tens of thousands of society members then cite these articles. This creates a massive, clan-like, group self-citation network.”

One review found Author’s specialty and conflicts of interest contribute to conflicting guidelines for screening mammography

Challenge: Watch videos below and see if you can discern the unbiased educational ones from the “specialty bias” marketing videos?

Below are some of the “specialty groups” marketing videos and materials:

#40 not 50 , RadiologyInfo.org , MammographySavesLives.org ; EndTheConfusion.org. ; The American College of Radiology ; The American Society of Breast Surgeons (ASBrS) ; Society of Breast Imaging



About Donna Pinto

I was born and raised in New Jersey and moved to the San Fernando Valley of Los Angeles when I was 12. I graduated with a BA in Journalism/Advertising from San Diego State University. After a short stint in magazine ad sales in LA, I was offered my dream job working for Club Med. I spent two years working at resorts in Mexico, The Bahamas, The Dominican Republic and Colorado. My husband Glenn & I met while working at Club Med in Ixtapa, Mexico. We returned to "real life/jobs" for three years before we embarked on a two year honeymoon around the world. Together we wrote a book called "When The Travel Bug Bites: Creative Ways to Earn, Save and Stay Abroad." I am also the author of "Cheatnotes on Life: Lessons From The Classroom of Life," a quote book for new graduates. Becoming a mom changed my life and I was fortunate to work part-time from home with many amazing nonprofits. In 2010, a DCIS diagnosis inspired me to an investigation that culminated in creating DCIS 411 and Give Wellness.
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