31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 7 — “Peach Ribbons Not Pink”

Did you know

The original “Breast Cancer Awareness Ribbon” (B.C.A.R.) was peach.

It was created by a woman named Charlotte Haley as a grassroots call to action for prevention and greater accountability.

But…Charlotte’s peach ribbon got hijacked. The story is featured in the 2 minute trailer of the documentary Pink Ribbons, Inc.

“If people actually knew what was happening, they would be really pissed off.” – Barbara Brenner, former Breast Cancer Action Executive Director

Read more about Charlotte Haley’s intent of the peach ribbon:

History of the Pink Ribbon

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About Donna Pinto

After being diagnosed with DCIS in 2010, Donna transformed her personal journey into a mission of advocacy and education. She became an investigative journalist and patient advocate, later earning certification as a nutritionist. As a nonprofit founder, author, speaker, blogger, and podcaster, Donna has dedicated over 15 years to empowering women with knowledge and support. Through her website, DCIS 411, she shares insights on DCIS overdiagnosis and overtreatment, safer breast imaging alternatives, and holistic strategies for achieving optimal health—impacting thousands of women worldwide.
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