31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 14 — Some Doctors are Paid $$$ for Persuading Women to Get Screening Mammograms

Did you know…

Some doctors are given cash bonuses for persuading women to get screening mammograms.

One ethical doctor published a paper in the British Medical Journal, April 3, 2019:

Helen Salisbury: Should I persuade patients to have mammograms?

“Our practice has recently been invited by the local clinical commissioning group to take part in a quality improvement scheme aimed at increasing the uptake of cancer screening. We are offered support from Cancer Research UK to make an action plan to improve rates of bowel, cervical, and breast cancer screening. We’re incentivised with payments for engaging in the process and for any increase in the proportion of our patients screened.”

Response from Michael Baum, Prof emeritus of surgery:

“Dr. Salisbury is to be congratulated on her honesty. No GP should be put in this position of being rewarded for meeting targets of compliance with screening, whilst denying the patient the right of informed choice. The NHSBSP management must shoulder this responsibility by setting out the pros and cons of screening for breast cancer without making any covert coercion. As chance would have it I’m off to Lugano in two weeks to be interviewed on Swiss TV in a programme that celebrates the de-implementation of screening by mammography in Switzerland.”

More insightful responses:

“Helen Salisbury is quite right. We do not know if the benefits of screening mammography exceed the harms. The problem is though that to the public the “catch it early” slogan is divine truth. The public does not know what “it” and “early” are. “It” may be a harmless in-situ carcinoma or benign microcalcification, and “early” may be a small tumour that has metastasized widely. Fortunes are being wasted on screening and many lives are being devastated.” – Re: Helen Salisbury: Should I persuade patients to have mammograms? The “catch it early” myth, Roger H Armour, Retired consultant surgeon

“Back in 2012, despite increasing evidence of breast screening harms and lack of benefit, GPs were being paid to encourage women to participate in the programme as part of ‘local enhanced services payments’ if a health authority deemed recruitment was getting too low. Such payments were not ethical then; in light of today’s knowledge, are they not destined to invite litigation?” – Mitzi A J Blennerhassett, medical writer/author, bmj patient reviewer

“The short answer to the title question is “No! Definitely not.”

A trusted doctor should be one who guides his/her patient to reliable information and encourages them to contribute to a well-considered shared, but individual decision that respects BOTH party`s rights to self-determination according to their own values, individual circumstances and preferences. No interference of State!

The limited consultation time is short enough anyway: it should not be used by the doctor to promote public health issues: a reversal of a true doctor-patient relationship. His/her patient will have taken the initiative to make the appointment and should be free to raise those issues which concern them, without imposition of public health promotion. Especially where the conscience of the doctor is troubled, both by being offered a payment to raise a Public Health Authority issue that is directed at citizens, not patients, and especially when they are uncertain of the value of the intervention – in this case the harm benefit ratio of breast screening? The power of Public Health to blackmail by payment incentive and override the judgement of individual doctors is insidiously corrupting the Profession, crushing its judgement and professionalism, as Seamus O`Mahony has so eloquently written about. Overdiagnosis with resultant wastage of resources stem from this reversal; a sad consequence of this uncalled for activity.” – Hazel Thornton, Honorary Visiting Fellow, Department of Health Sciences, University of Leicester

Thank you Dr. Salsbury and all who wrote responses.

For more responses to Dr. Helen Salsbury’s BMJ article, see rapid responses

About Donna Pinto

I was born and raised in New Jersey and moved to the San Fernando Valley of Los Angeles when I was 12. I graduated with a BA in Journalism/Advertising from San Diego State University. After a short stint in magazine ad sales in LA, I was offered my dream job working for Club Med. I spent two years working at resorts in Mexico, The Bahamas, The Dominican Republic and Colorado. My husband Glenn & I met while working at Club Med in Ixtapa, Mexico. We returned to "real life/jobs" for three years before we embarked on a two year honeymoon around the world. Together we wrote a book called "When The Travel Bug Bites: Creative Ways to Earn, Save and Stay Abroad." I am also the author of "Cheatnotes on Life: Lessons From The Classroom of Life," a quote book for new graduates. Becoming a mom changed my life and I was fortunate to work part-time from home with many amazing nonprofits. In 2010, a DCIS diagnosis inspired me to an investigation that culminated in creating DCIS 411 and Give Wellness.
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1 Response to 31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 14 — Some Doctors are Paid $$$ for Persuading Women to Get Screening Mammograms

  1. pellerinrenee says:

    This happens in Ontario. Only province in Canada with a pay for performance  system.Sent from Samsung tablet.


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