31 Days of “Little Known” FACTS — For Breast Cancer Awareness Month — Day 21 — Biased Guidelines & Marketing

Did you know… Professional radiology and surgeon “societies” make up their own guidelines for breast cancer screening while dismissing and discrediting the US Preventative Services Task Force Guidelines.

Persuasive marketing campaigns reinforce these “society-created” guidelines. This include websites, videos, brochures, sound bites, blurbs, TV news appearances, and social media graphics and hashtags. Charitable organizations and major medical centers join this marketing bandwagon because the materials come from “professional societies” with credibility.

So what’s the problem?

Women can not possibly make an informed decision when they are bombarded with slick marketing campaigns from groups with “specialty bias.”

In Professional Societies Should Abstain From Authorship of Guidelines and Disease Definition Statements: “Hundreds and thousands of designated guideline coauthors share in the society-wide power game across a large portfolio of guidelines and statements that improve, fine tune, or manipulate disease definition and management. Tens of thousands of society members then cite these articles. This creates a massive, clan-like, group self-citation network.”

One review found Author’s specialty and conflicts of interest contribute to conflicting guidelines for screening mammography

Challenge: Watch videos below and see if you can discern the unbiased educational ones from the “specialty bias” marketing videos?

Below are some of the “specialty groups” marketing videos and materials:

#40 not 50 , RadiologyInfo.org , MammographySavesLives.org ; EndTheConfusion.org. ; The American College of Radiology ; The American Society of Breast Surgeons (ASBrS) ; Society of Breast Imaging



About Donna Pinto

I am originally from New Jersey and moved to Los Angeles with my family at age 12. After graduating from San Diego State University with a BA in Journalism, I had a short-stint in magazine advertising sales before landing my "dream job" with Club Med. For two years I worked at resorts in Mexico, The Bahamas, The Dominican Republic and Colorado. My husband Glenn & I met in Ixtapa, Mexico and we embarked on a two year honeymoon around the world. This was also a research project for a book we wrote called "When The Travel Bug Bites: Creative Ways to Earn, Save and Stay Abroad." I am also the author of a quote book for new graduates -- "Cheatnotes on Life: Lessons From The Classroom of Life." In 1997, we settled in San Diego and I was blessed to work part-time from home for non-profit organizations while raising our two boys. In 2010, a DCIS diagnosis changed my life. DCIS 411 is the culmination of my on-going journey and discoveries.
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